The branding of a business – and getting it right – is vital to the future success of that company. The logo, colours and fonts used in the brand ought to be utilised consistently across all media so that they are recognised by clients and prospective customers alike. This often takes place on a subliminal level so details count! Addison Design has over 35 years of experience in graphic design and creating corporate identities for a wide range of different organisations and individuals. Our expertise covers website design and build, print design, signage design, car graphics and exhibition graphics. So you can be confident that the brand we create for you does what it’s supposed to do – promote you, your company and your services in the best possible way.
Planning your brand is the cornerstone of any rebrand, brand refresh or the development of a brand for a new organisation. It is at this stage that we take a brief and discuss the aims for the brand, taking into account the product, services, market position and ethos of the company. This is to ensure that the logo, corporate colours and fonts are all appropriate as they’re developed.
Usually the development of the brand is undertaken in stages, with the first stage being to create initial logo concepts as well as looking at fonts and potential colour palettes.
From this we discuss the concepts with the client and receive feedback. It may be that we can draw on aspects from different concepts and develop it into a second stage with a more detailed focus on colour and font combinations. Depending on the level of feedback, the process to final development and approval may take a further one to two stages.
At this point the logo design, colour palette and corporate fonts have been signed off and approved. From this the logo is provided to the client in a ‘Goodie Bag’ comprising of different sizes and formats for use across media – print, web and social media use – as well as greyscale/black versions if required.
At this creative stage, we’ll also look at briefs and requirements for stationery, signage, banners, marketing materials or web design, if required.
You can see just a handful of the logos and identities we have created over the years...