The branding of a business – and getting it right – is vital to the future success of that company. The logo, colours and fonts used in the brand ought to be utilised consistently across all media so that they are recognised by clients and prospective customers alike.
This often takes place on a subliminal level so details count! Addison Design has over 35 years of experience in graphic design and creating corporate identities for a wide range of different organisations and individuals. Our expertise covers website design and build, print design, signage design, car graphics and exhibition graphics. So you can be confident that the brand we create for you does what it’s supposed to do – promote you, your company and your services in the best possible way.
Another important thing in branding is that websites can be supported using our search engine optimization services and your online marketing can be boosted by our web banner design and animated advert design.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results and you need a good seo company to manage your product or service, as this is the only way that encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
Planning your brand is the cornerstone of any rebrand, brand refresh or the development of a brand for a new organisation. It is at this stage that we take a brief and discuss the aims for the brand, taking into account the product, services, market position, the seo strategies used and ethos of the company, we love to apply the Drip feed backlinks service, it allows the brand to look more natural when building links. This is to ensure that the logo, corporate colours and fonts are all appropriate as they’re developed.
Usually the development of the brand is undertaken in stages, with the first stage being to create initial logo concepts as well as looking at fonts and potential colour palettes, when it comes to the content of the brand it’s important to take into count very detail since it could affect the John King marketing tactics that will be applied later on .
From this we discuss the concepts with the client and receive feedback. It may be that we can draw on aspects from different concepts and develop it into a second stage with a more detailed focus on colour and font combinations. Depending on the level of feedback, the process to final development and approval may take a further one to two stages.
At this point the logo design, colour palette and corporate fonts have been signed off and approved. From this the logo is provided to the client in a ‘Goodie Bag’ comprising of different sizes and formats for use across media – print, web and social media use – as well as greyscale/black versions if required.
At this creative stage, we’ll also look at briefs and requirements for stationery, signage, banners, marketing materials giving you the option to Buy Solo Ads or web design services, if required.
You can see just a handful of the logos and identities we have created over the years...